UPDATE: The novel, Pleasing María, is blogged at website PleasingMaria.com. To view the Table of Contents, click here. To go directly to the first chapter, click here. To read the latest novel post, click here.
Like spontaneous combustion, my novel, Pleasing María, burst from my soul onto paper without the slightest regard for whom, if anyone, might ever find and read it. Wanting even my first novel to be successful, I decided to delay publishing until I was ready to properly market it. Where do I start? John Locke in “How I Sold 1 Million eBooks in 5 Months!” provided the big picture of failure:
“WHAT YOU’RE (Probably) DOING WRONG
“If your book is decent and you’re not selling lots of copies I know exactly what you’re doing wrong. It’s one or all of these four things:
- You didn’t have a plan for writing your book.
- You didn’t have a plan for marketing it.
- You don’t know who your target audience is.
- You don’t know how to find the target audience.
“If you don’t have a plan for writing and marketing your books, the only way you can become successful is by pure chance!”
The first point above was moot – I had already written the book! And I had broken the first rule of writing (the third point): know your audience. Realizing that the novel must be marketed to be successful (the second point), I wondered how I would find my audience (the fourth point). I found this answer by John Locke in the same book:
“But the key to my success is I write to a specific audience (niche), and know how to find them (target marketing).”
“The best way to find your target audience is to write something original! When you’re truly original, the mainstream readers of that genre will often consider your work outrageous, or shocking, or insane, or unique, or weird, or all these things, but that’s okay. If it’s your original voice, stand proud and pick one of your books to slam down the throats of the entire obvious audience. Then be strong enough to deal with the high percentage of hate reviews you will certainly get from those who don’t “get” your work.”
“If you’re not offending a significant number of readers, your writing is probably not very original. And the less original you’re writing, the less loyal your fan base will be.”
So, even though I wrote my novel without knowing my specific niche within the Romantic Erotica genre, I can still find my specific audience by targeting the entire genre, knowing that I’ll get a lot of negative feedback from the folks I offend. I can handle that. And having found my audience, I can learn to market to them.
Future posts will describe my plan and the detail of implementing the plan. If you’d like to receive announcements of these future blog posts, join the mailing list on the right side of this page. To contact me directly, click on the Contact Guy Ordinary link at the top of this page. Visit PleasingMaria.com to read the novel as blog posts beginning in November 2015.
All the contents of this web site are Copyright © 2015 by Guy Ordinary, all rights reserved. The contents have been registered as a published work with the U.S. Copyright Office.